November 2022-Present

• Lead digital content team for university advancement, supporting campaign fundraising strategy through social media, website, and email production

• Manage digital fundraising efforts through crowdfunding websites, coordinating giving challenges and content marketing

• Oversee digital content calendar, coordinating email, social media, and email communications for the division

January 2022 – May 2023

• Manage communications and events calendar for the arts education nonprofit using Google Suite, optimizing schedule of outgoing communications through social media and email according to platform best practices

• Write and organized web content on Drupal CMS and developed new content types for special projects and initiatives

• Draft monthly emails for Friends of the Collaborative using Constant Contact

• Rebranded Social Media Member Takeover for the Collaborative’s benefits package, adding opportunities for client exposure as an incentive for membership registration

• Conducted tech audit, analyzing current product usage and recommending best marketing and tech software for the organization

January 2021 – Present

• Support reporting on project outcomes for the Center for Disease Control REACH programs and SAMHSA grant, writing community-focused success stories outlining the organizational impact

• Write and manage web content through WordPress and develop user experience (UX) improvement plan for website based on research and testing

• Manage two monthly newsletters, focusing on healthcare nonprofit initiatives for internal and external audiences via MailChimp

• Developed playbook for program implementation, social ads, and promotional events for the Faith in Vaccine initiative in partnership with DC Department of Health

November 2017 – December 2020

• Increased engagement on Instagram and LinkedIn through structured organic and paid social media campaigns, tailored to LeBow audiences that ranged in content, tone, and style

• Analyzed weekly website traffic and monthly content audit reports to identify keyword opportunities and optimize web content

• Wrote and edited online, print, radio, social media, and PPC advertising copy for graduate and executive academic programs

June 2016 – August 2017

• Drafted top-performing articles for the digital news site, increasing traffic to the website by 35% year-over-year

• Optimized and edited all web posts for nightly news content to an audience of 400,000+ monthly site visitors

• Raised $5,000 for the Puerto Rican Diaspora Project, developing an expansive list of donors and local leaders to financially support and participate in the production of project content

September 2013– May 2016

• Surpassed department website production standard, drafting an average of eight websites per week for small business clients, maintaining a production score higher than the department average of seven

• Managed an average of 30 digital media accounts per week for clients ranging in industries, locations, and conversion goals

• Ranked top five in number of published websites and closed accounts for one quarter